Meet our founder, Katie

Katie is a passionate advocate of organic skincare. With a holistic healer's mindset and a nursing career, she believes in the power of nature to restore. Each batch of our products is crafted with care and love, reflecting her commitment to quality and accessibility. Katie strives to ensure that everyone can enjoy the benefits of gentle, effective skincare that is economically accessible. Her vision is to create a nurturing experience that empowers individuals to care for their skin and embrace a healthier lifestyle. This is what she looks like every night, lathered in The Balm.

SMAK is proud to give 10% of all profits to Border Tails

Katie’s passion for holistic wellness goes beyond skin deep. She is committed to spreading kindness through her “SMAK Love” initiative. Ten percent of all profits are donated to Border Tails in Northbrook, IL. Border Tails Rescue Mission is to eliminate the need for euthanasia of homeless dogs by providing shelter and arranging homes for adoptable dogs. Her dog, Oliver Jules (named after her dear friend in the picture that’s a volunteer), is a testament to the love the shelter gives.